The global economic downturn is affecting other things than the availability of credit, the unemployment rate and the fate of the world's largest automaker. We had already heard that Suzuki was planning on skipping this year's 2009 Detroit Auto Show in January (Porsche passed on the 2008 show), but the small Japanese brand has now been joined by a few heavyweights that compete at the very high end of the automotive spectrum. It turns out that Ferrari, Rolls-Royce and Land Rover are all three not attending this year's Detroit show, presumably because they don't have anything exciting to announce and the money could be better spent elsewhere.
What's surprising about this trio of top shelf brands missing out on Detroit is that we always thought luxury goods were least vulnerable to a crappy economy. Sure the middle class and poor get poorer, but the super wealthy usually have a few million stuffed under their mattresses to see them through. Thus, if not less expensive Land Rovers, at least Ferraris and Rollers would still be bought in decent numbers. Apparently that's not the case, as even the most expensive of autos are seeing sales slow and if they don't have a new production vehicle or concept car to show, then a trip to Detroit is the vacation nobody wants to take.
Whenever there's auto industry-related lobbying going on in Washington D.C., the Alliance of Automobile Manufacturers is there. Consisting of eleven automakers representing 77 percent of all vehicle sales in the United States, the Auto Alliance has a "role in shaping meaningful public policy on the federal, state and even global levels," according to President and CEO Dave McCurdy. The newest member of the Alliance is Jaguar Land Rover, representing the two brands that were recently sold by Ford Motor Company to Tata Motors.
With the addition of the Indian-owned, British-based automaker, the membership now consists of BMW Group, Chrysler, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi Motors, Porsche, Toyota and Volkswagen.
When you produce one of several bad-ass SUVs available to consumers, there's no need to mess with a successful formula. So while the Range Rover is due for some cosmetic tweaks, they're very subtle. Spy shots show the upper-crust truck with the stiff upper lip in action at der Nurburgring, reportedly vetting some powertrains that may not make it to North America. We may see the rumored 5.0-liter V8, but probably not the 3.0-liter diesel. No surprise. The tape job covers up the small changes to the front fascia pretty well, though the grille looks a little different upon closer inspection. But we just can't get over the image of a Rangie screaming around the track like an angered top hat, no matter what the styling changes are.
Fans of our monthly By the Numbers posts may have noticed the conspicuous absence of sales data for both Jaguar and Land Rover over the past few months. The reason we haven't included their sales figures is because we haven't been able to find them since Ford handed over ownership of the two British brands to Tata. The automaker from India says that it will no longer report U.S. sales data for its two newest assets because of what it calls a strategy that "stresses quality over quantity." A spokeswoman for Jaguar tells Ward's Auto that the brands were forced to report their numbers when owned by Ford and now, since they're privately owned by Tata, they don't have to. She also notes that the sales figures could create a "distorted and potentially harmful commentary." Yeah, we suppose that happens when you sell a fraction of what your competition does. Still, Jaguar is missing out on an opportunity to revel in the relative success of its new XF, which we know has bumped up the brand's pitiful sales performance in the U.S. Regardless, By the Numbers will no longer include spots for Jaguar and Land Rover unless someone wants to go out and count their sales by hand. Thanks for the tip, Joaquin!
Click above for high-res gallery of the Land Rover LR2 HSE
The LR2 gives Land Rover a semi-affordable entry model that is much more fuel efficient than the rest of the luxury SUV-maker's lineup. To help keep LR2 sales strong in a car market that is increasingly tougher for crossovers and SUVs, Land Rover is reportedly looking at adding a third row of seats by 2010. So the question is, how does Land Rover differentiate the seven-seat LR2 from the five-seater? Sometimes an automaker will just increase the number in the model's name by one, but that apparently doesn't work well with the luxury automaker's brilliantly simple naming convention.
One idea is to shuffle names around to differentiate the two LR2 models. The seven-seat LR2 could be called the LR3, while the current LR3, a different model entirely, would then get bumped up to LR4 status. We understand there aren't many options for Land Rover, but shuffling around model names with which customers are already familiar seems extreme. Why not make the seven-seat model the LR2 L or LR2 XL or LR2 ES? There is, after all, already an LR2 HSE.
Land Rover sales are tanking along with the rest of SUVs sold here in the States and in Europe, but strong sales in China and Russia are keeping Tata's new luxury SUV brand to within 3% of last year's sales volume. Encouraging sales in emerging markets isn't enough, however, for the Indian automaker to keep from cutting production to hedge against a further worsening of market conditions. In an effort to keep production in line with sales, two shifts have been cut from the Solihull Land Rover plant and 300 workers have been moved to the Castle Broomwich Jaguar plant. Tata is also executing production cuts at the Halewood Jaguar factory where the perpetually disappointing X-Type is produced.
With Land Rover making up all the profits between Tata's two newly owned British Marquees, the Indian automaker is keeping a keen eye on production to make sure the luxury SUV brand continues to bring in profits. If sales begin to slip further, we'd expect Tata to make more drastic cuts, and quickly. Thanks for the tip, Mayur!
Click above for high-res gallery of the 2008 Range Rover Sport
Driving a Range Rover Sport is like wearing an Izod circa 1980-anything: everybody immediately knows what you're about. And that's not a bad thing. We never wore Izods, but we'd drive this thing all day long -- and in fact, we did. The sport is supposedly the Range Rover for people who just want to go from work to the golf course to the watering hole, and don't need to traverse the Andes do it. Turns out, though, that it's suitably equipped for both. Follow the jump for the rest of the Rover story, and check out the gallery of hi-res shots below.
Luxury sport-utes and yachts go together like champagne and strawberries. The good folk at the Volkswagen Group know that, which is why they came up with the VW Touareg North Sails and Audi Q7 V12 TDI Coastline concepts. But the British aren't about to leave all the wet n' wild fun to ze Germans, so they're cooking up a few sailing-themed SUVs of their own.
In cooperation with Land Rover, luxury yacht broker Edmiston has commissioned seven of the world's top yacht designers to participate in the Superyacht Range Rover Design Competition. The results of the design regatta will be put to sea (figuratively speaking) at the Monaco Yacht Show next month, at which point the obscenely wealthy may place orders for these bespoke SUVs at prices ranging from $300,000 to $1.2 million.
Remember the first time you moved out of your parents' house? Suddenly you were out on your own, without the security of a financial safety net. Same goes for car companies, so after Jaguar and Land Rover moved out of the Ford house and in with its new roomie Tata, suddenly the pair of British auto marques is searching for a new financial arrangement. And it's found one, thanks to the close relationship between Tata and Fiat.
Through a joint venture with French bank Credit Agricole, the Italian auto giant will be handling the financing of all new Jaguars and Land Rovers purchased across Europe. Fiat may have opted out of buying the two English automakers themselves, but the collaboration with Tata seems to be bringing them closer to Turin with each passing day.
Ryan Mickle, seen above and apparently afraid of no ghosts, has had a change of heart since purchasing his Range Rover Sport new in 2006. Since then, gas prices have shot through the roof and fighting climate change has become a favorite global pastime. Seeing that his SUV gets about 13 mpg, Ryan doesn't want to drive it, doesn't want to sell it and doesn't want anyone else to get behind the wheel -- ever. Trouble is, he's not quite sure how to go about it just yet. So, he wants you to help him decide the fate of his SUV. A few initial ideas: catapult it into the Pacific Ocean, blow it up or convert it to a run on either electrons or biodiesel.
We're hoping that common sense wins out here and the vehicle is somehow saved from such an inauspicious fate as being merely blown to shreds -- after all, that's not very eco-friendly either. While a biodiesel conversion might be fun, we'll put our official vote on the EV idea. Yank the engine, drop in a nice electric motor and some decent batteries in the rear cargo area... presto-chango, problem solved. Well, maybe it's a bit more complicated than that. Watch Ryan's video after the break. Thanks for the tip, everyone!
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